Why some Videos go Viral ?

The success stories of videos that have gone viral are legend. Build videos creatively and spice it up with a fun element, people will stay longer on your website and more time interacting with your brand. If you want to fully realize your video’s potential, you must make it easier for users to find and share it. The biggest challenge that still exists though, is on making the videos “go viral”.

Ever wondered why certain videos spread like wildfire and some fizzle out without getting enough attention on social media? There are some time-tested tips which you could follow to make sure your video campaign gets the best chance to go viral on Social Media. The following are the key pieces to flawlessly execute your video campaign and gain maximum impact in minimal time.

Choose the right platform 

The good news is, there are too many social media sites where you can upload your video. But you should be careful in choosing the ones which have millions of visitors and be focused on your efforts. And yes, the visitors must have a large proportion of people who fall under your target demographic like male, female, Asians, young, old etc.

2. Post it right

Once you have chosen the sites to place the video, the trick is to choose the right thumbnail and a suitable title. Choose a thumbnail that is captivating and a title which is short and intriguing. The design and text elements must be fresh and aesthetically appealing.

3. Stick to a time frame

Your video loses its importance when you release it on the wrong day of the week or wrong time of the day. Once released, the first 48 hours are crucial and requires close monitoring for the shares and views. The best time of the day is before and after the usual working hours when everyone is fidgeting with their smartphones.

4. Distribute to key influencers

Once posted, share your video with your immediate contacts. Next step is to contact key influencers with many followers. Their views and reviews about your brand will have a powerful impact among their followers. Allow people to embrace your video and extend it by creating their own versions of the video.

5. Focus on shares than views

Instead of focusing on the likes, look at the bigger picture and follow the number of shares to get the metrics right. After all, people always don’t go and check the video from its original source; they get to know about it through their own connections on the social media.

      6.  Respond immediately

Immediately attend to any comments, tweets or answer questions on forums like Quora about anything related to your video. When the media turns their heads towards you, feed the media and keep your audience informed. If there are any controversies stemming up about your content, don’t worry, controversies are good because it lets people do the talking.

Apart from all the above action points, there is “content” which takes the front seat. Please do remember, No amount of promotional effort will help as long as we do not have a captivating and enriching video. In an ever growing world of information overload, we must find a way to get through the clutter and differentiate our content from the rest.